Category: Press Releases

Press Releases

GameOn and Hipther Agency enter strategic partnership


iGaming marketing and PR agency to provide editorial support for publisher’s magazines and events; Sarah Blackburn joins Way Seers Board for European Gaming and Gaming Americas

GameOn, the leading iGaming marketing, and PR agency have entered into a strategic partnership with Hipther Agency, the organization behind some of the industry’s biggest media publications and virtual summits and events.

Under the partnership, GameOn director Sarah Blackburn will also join the Way Seers Board for European Gaming and Gaming Americas and will provide content guidance and support for each brand’s online portal and events.

The Way Seers Board consists of industry heavyweights including Nadiya Attard (director of sales at Push Gaming) Charmaine Hogan (head of regulatory affairs at Playtech) and Sissel Weitzhandler (head of legal and compliance at Play’n Go).

Their role is to help shape the content published across European Gaming and Gaming Americas, and to set the agenda for the series of Quarterly Meetups, Mini Meetups, and Gaming Summits set to take place this year.

Zoltán Tűndik, co-founder and head of business at Hipther Agency, said: “GameOn is a truly pioneering digital marketing and PR company that has provided support to some of the largest organizations in the sector for more than a decade.

“We are thrilled to be able to tap into its knowledge and experience and use it to shape our editorial strategies as well as the agendas for our Meetups and Gaming Summits. Sarah is a true industry specialist and a great asset to the Hipther Agency.”

Sarah Blackburn, director of GameOn, said: “We are honored to have entered into this strategic partnership with Hipther Agency and for me to join the Way Seers Board for European Gaming and Gaming Americas to provide support alongside some of the biggest names in the business.

“The past 12 months have undoubtedly changed conferences and summits, and I am excited to play my part in ensuring the Meetups and expos run by Hipther Agency deliver the education, value, and networking that delegates are seeking.”

Press Releases

You are invited to the International Women’s Day initiative by the #hipthers (online meetup on Diversity and Inclusion)

    • Hipther Agency announces virtual meetup with more than 30 strong women of TECH and Compliance

    The #hipthers are already taking on the year 2021 with full strength and the focus is on continuous growth and expansions. But, besides juggling several projects simultaneously, the team is not forgetting about International Women’s Day.

    In our days, technology companies are implementing initiatives for underrepresented employees, providing training on how to create inclusive environments and mitigate biases, integrating diversity and inclusion best practices into all candidate, employee, customer, and vendor programs, connecting with the communities to recruit diverse talent and much more!

    This is why the hipthers have decided to put together a virtual meetup on the 8th of March which will focus on Diversity and Inclusion. The meeting will be hosted via ZOOM between 9:30 CET – 11:30 CET.

    The meetup is free to attend and you can register on the following link:

    The registration will also grant you access to the upcoming TECH Conference Europe Spring Edition, which will take place on the 16 of March. More details here.

    The 3 hours meeting gives the opportunity to hear and engage with female tech & compliance leaders, while also contributing to a forward-thinking discussion about Diversity and Inclusion.

    Among the already confirmed names, you will find:

    • Jovita Gabniene – Dispute Resolution & Entertainment Attorney at Ellex Valiunas (moderator)
    • Vilija Buteniene – COO and Co-founder at Insoftia (moderator)
    • Roxana Nasoi – Strategic Advocate for Privacy and Open Source. CSO at i25s ApS (Tagion Protocol)
    • Teuta Oruci – Founder at CleanTech360
    • Amy Peck – Founder & CEO at EndeavorVR
    • Kamile Kliukiene – COO at Reaching For Zero
    • Mihaela Ulieru – President at IMPACT Institute for the Digital Economy
    • Ana Georgieva – Recruitment and Employee Engagement Specialist at IT Labs
    • Martina Filipović – Senior Marketing Manager at Softray Solutions
    • Sima Baktas – Founder of Crypto Women Turkey
    • Aysun Ekşioğlu – Co-founder at E-Sports Women Turkey
    • Bakk Ágnes – Immersive Media Researcher at Random Error Studio
    • Ana-Maria Baciu – Managing Partner at Simion & Baciu Law Firm
    • Lyubomira Petrova – Chief Marketing Officer at UltraPlay
    • Lee-Ann Johnstone – CEO & Founder at AffiliateINSIDER

    More names are being added daily! So make sure you do not miss out on this unique opportunity.

    TECH Conference Europe series

    Additionally, the team is adapting all the tech industry conferences to virtual mode. Thus, in 2021 all editions of TECH Conference Europe and the PICANTE Marketing Summit will be held online, the calendar looking the following way:

    • March 16, 2021 – TECH Conference Spring (Virtual)
    • June 15, 2021 – TECH Conference Baltics (Virtual)
    • July 21, 2021 – PICANTE MARKETING Summit (Virtual)
    • October 21, 2021 – TECH Conference Europe (Autumn Edition) – Virtual

    To receive constant updates about the registration opening and agenda updates, subscribe here:

    For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency) at

    For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at

Press Releases

Hipther Agency launches WireUp B2B networking platform

Parent brand of PICANTE, European Gaming, and Gaming Americas launches virtual networking option

Hipther Agency, the parent brand of multiple leading news outlets including PICANTE, European Gaming, and Gaming Americas, has announced the launch of WireUp, a social networking platform that enables like-minded industry professionals to connect.

Offering a space to share ideas, create groups, video meetings, chat functions, and conference hosting, the platform is also ideal for B2B companies looking to increase their brand exposure, as well as share their news, updates, and services.

Providing users with a Facebook and Linkedin inspired UX, WireUp has been developed to be as intuitive and user-friendly as possible to deliver a first-class networking service tailored to the ongoing business environment.  

The profile-creation process has been designed to be instantly seamless, all content from WireUp can also be shared externally across social channels, as well as allowing users to share posts via WhatsApp.

WireUp’s Business suite will also allow brands to post their own content via the platform, as well as a series of premium advertising options. From 2021, companies will also be able to host their own webinars, as well as virtual conferences.

Commenting on WireUp’s launch, Zoltan Tuendik, Co-Founder of Hipther agency said:

“Like wires in a circuit, we are all just single lines and when connected together, the magic happens. With the use of the platform, we want to be able to tie together single wires in order to create a network of industry connections.

“With the hiatus in live-events ongoing, we want WireUp to offer the next-best alternative to ensure you can start connecting, interacting, and networking whenever you like with the rest of the gaming industry and beyond.

“Our plan is to ensure we can provide a one-stop-shop for the industry to share its latest news and meet like-minded professionals in gaming and beyond – we look forward to seeing you there!”  

Already beta-tested, WireUp first went live during the first part of Hipther festival in October, with user feedback rigorously analyzed and applied via the enhancement of the platform’s code and UI.

Hipther Agency plans to continue rolling out a host of features and functionalities through 2020 and beyond, as well as offering access to European Gaming’s roster of conferences and the ability to interact with speakers and other participants.

To sign-up to the WireUp networking platform, please visit:

Press Releases

We are expanding to the Americas by launching news outlet


One-Stop Agency for multiple industries, expands to the Americas with the launch of a powerful news outlet.

We are excited to announce our expansion to the Americas.

The expansion is based on the launch of, a news outlet dedicated exclusively to the North, Latin, and South American markets.

We have been covering news from the North, Latin, and South American markets for almost two years and we have taken this step to further increase the clarity of communications. While we have long been established in the regions via our tech industry reporting, the time has come for our gaming-focused activities to be expanded in these regions. Our editorial team is excited by this move and will continue to provide quality reporting around the subjects of the gambling industry in the Americas” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

The news outlet also features an online business directory that is dedicated to companies that are active in the region. You can add your company at a discounted rate on the following link.

For further advertising inquiries, make sure to reach out to Andrada Bota (B2B Sales Executive at Hipther Agency).

Editorial / PR Submissions:

Press Releases

Vote now for the top AI, Blockchain, Fintech and Gaming companies in the Baltic and Nordic region

Image by Rainer Süvirand from Pixabay

Baltic and Nordic AI, Blockchain, Fintech, and Gaming companies are battling for 60 award categories at two dedicated awards in Tallinn, Estonia.

Hipther Agency, parent brand of European Gaming Media and Events and PICANTE Media and Events is bringing all the action to Tallinn this May.

The one-stop agency is running two conferences in the first business week of May and both of them are featuring special awards ceremonies which are going to reward the hard work of companies in the Baltic and Scandinavian (Nordic) regions.

While both conferences have different audiences and feature different topics, the team is inviting interested parties to register for both conferences and spend a productive week in Tallinn, Estonia.

“It’s no longer a secret that we are uniting our two media and events brands under Hipther Agency and we are also launching new services and events which will help the entry of tech companies into the entertainment industry and vice versa. We are also organizing separate events for each vertical we cover and 2020 is our test year. We are happy to say that we are already seeing great results and feedback which helps us to build on the success and plan for the upcoming launches and the achievement of our goals by 2025” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

TECH Conference Europe, the Baltic and Nordic Tech Awards 2020

The first event in the agenda is the Spring Edition of TECH Conference Europe (TCE), a platform and conference series that plans to tour the most innovative regions of the European Union by organizing 6 yearly events by 2025. The inaugural edition of the conference will be held on the 5th of May at Radisson Blu Hotel Olümpia. You can register here!

The conference is also known as the TCE Baltics and will feature several panel discussions, keynote speeches, networking and learning possibilities, and a special awards ceremony. You can find more details by visiting

The Baltic and Nordic Tech Awards aim to reward the hard work of companies from the region which have shown important evolution in the fields of Artificial Intelligence, Blockchain, and Fintech. You can find more details about the BTech Awards 2020 and the NTech Awards 2020 here.

Nominated companies have to battle a month of online voting which is now open for the public to decide who will reach the shortlists in each category.

You can view the list of nominated companies and vote for your favorites on this link.

The online voting stage will close on the 31st of March at midnight and the top 5 companies in each category will advance to the shortlists.

The shortlisted companies are invited to join TCE Baltics where the final winners of each category will be decided by the attending delegates of the conference by a final voting stage.

MARE BALTICUM Gaming Summit, the Baltic and Scandinavian Gaming Awards 2020

The second event of the week is the 3rd edition of the leading boutique style gambling industry conference of the Baltic and Scandinavian region, the MARE BALTICUM (Baltic Sea) Gaming Summit, which gathers gambling industry professionals, regulators, government official, operators and software/service providers for a full day of quality learning and networking.

MARE BALTICUM Gaming Summit will be held on the 7th of May at the same hotel (Radisson Blu Hotel Olümpia) and you can register on this link.

The Baltic and Scandinavian Gaming Awards 2020 (BSG Awards 2020) is the most prestigious gambling industry awards ceremony which recognizes the most important companies in the region.

The online voting stage is now live and gambling industry experts are now invited to vote for their favorite operators, software provider and connected service providers of the casino and sports betting industries.

You can view the list of nominated companies and vote for your favorites on this link.

BSG Awards 2020 follows the same process, the online voting stage is set to finalize on the 31st of March, and the final winners are decided in the same matter, but this time by the attendees of MARE BALTICUM Gaming Summit.

More details about the conference can be found on

Press Releases

Welcoming our newest partner, IT Labs

We are excited to announce a partnership with IT Labs, a partnership that helps expand our service offering and also adds another step towards becoming a one-stop agency.

Hipther Agency is built to include a platform of services that aim to help startups, mid-size companies, and even big companies gain the relevant exposure they need to increase their brand awareness. Among the services, we are happy to start offering scaling tools which come under the form of outsourcing services. IT Labs has over fifteen years of experience in the field and has accumulated a wealth of knowledge and skills, making them the perfect partner for our clients and future partners”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.

“When you have a business partner with whom you share the same vision, passion and have smooth cooperation, you know you’ve hit the jackpot. I can honestly say, that in Hitpher, we found that, and much more. I’m sure that in future we’re going to accomplish many great things together”, added Kostandina Zafirovska, General Manager of IT Labs.

The newly offered services include:

  • Consultancy & technical strategy
  • Innovative solutions development
  • Big data & data science solutions
  • Cloud & DevOps
  • Mobile apps
  • Graphic design & user experience

You can read more about the newly listed services and get in touch to start a collaboration on the following link.